social networking

Social Media Is NOT A Fad: Social Media Statistics & Tips

Social Media Is NOT A Fad – It’s Where YOUR Customers And Prospects Want To Connect & Engage Did you know that only 18% of traditional TV campaigns generate a positive ROI.   It’s no wonder considering that 90% of people skip TV ads using their TiVo/DVR.   Reportedly, 24 of the 25 largest newspapers are reeling [...]

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Social Media Marketing: Making Time For It

I recently found myself in a situation where I no longer had time to continue social media marketing activities for my own business.  All I had time for was keeping up with the needs of my clients. My number one priority shifted to helping take care of my mom who recently had heart surgery.  Fortunately, [...]

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Seeking Marketing Tribe For Collaborative Online Campaign

Seeking marketing pros for a collaborative online marketing campaign. I am specifically looking for people who are willing to participate in a joint venture of guest blogging and posting on social media sites (a.k.a. Tribe Syndication).  If you specialize in any of the following, please express your interest in the comments section or use the [...]

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How To Advertise Your Business On Social Networking Sites

I frequently hear, “how do I advertise my business using social networking sites?”.  The short answer is, “you don’t!” (Unless you purchase pay-per-click or pay-per-impression ads from the site itself.) Social networking sites are for networking and engaging your visitors, customers and prospects.  Your friends, fans, followers, connections, etc…do not want to see a constant [...]

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Social Media Revolution: A Great Video

We specialize in Social Networking For Business.  If you need help developing, implementing and/or maintaining a Social Networking Action Plan, contact us at Marketing That’s Easy. Enjoy the video!

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Facebook Fan Page: Why You Need One!

Facebook created the Fan Page feature so users could promote their businesses on Facebook while keeping their personal posts separate. The ultimate goal of a Facebook Fan Page is to: provide exposure for your business, association or charitable organization create a dialogue with fans (answer questions that they post, etc…) thus showing your expertise generate [...]

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What The F**K is Social Media: One Year Later by Marta Kagan

This is a great slide show that covers what Social Media (social networking for business) IS and IS NOT!  There’s also plenty of statistics to help convince you that you need to integrate social media into your marketing, public relations and customer service activities! If you are not sure what social media is OR are [...]

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EBOOK Just Released: “How To Promote Your Business On Facebook”

How To Promote Your Business on Facebook…Without Alienating Your Friends! It’s finally here, after many weeks of work…my ebook has officially been released.  And it’s unlike any Facebook ebook you’ve ever seen. This 65+ page e-book covers not only how to use Facebook, but more importantly how to use it efficiently and productively so you [...]

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The Best Invitation To Connect I’ve Seen!

I previously wrote a blog titled “How To Invite Someone To Connect Online“.  If you click on the link to read it and then come back to this post, this post will make more sense. I just had to share this invite that I received through LinkedIn: Hi Kimberly, I’ve been reading some of your [...]

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Recommended Business Networking Books

Unfortunately many people say they do a lot of business networking when all they really do is talk about themselves at networking events and see how many business cards they can collect (only to be forgotten or thrown away).  If you want to learn how to do business networking the right way, I recommend the [...]

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