social media marketing

10 Tips On Getting Started With Social Media & Blogging

Not sure how to get started using social media and blogging for your business?  Or, did you get started on the wrong foot but you’re not sure what step you left out? To ensure that your investment in social media and blogging pays off for your business, be sure to implement the steps below: 1.  [...]

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Social Media Is NOT A Fad: Social Media Statistics & Tips

Social Media Is NOT A Fad – It’s Where YOUR Customers And Prospects Want To Connect & Engage Did you know that only 18% of traditional TV campaigns generate a positive ROI.   It’s no wonder considering that 90% of people skip TV ads using their TiVo/DVR.   Reportedly, 24 of the 25 largest newspapers are reeling [...]

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Social Media Trends & Strategies: Interview From Michael Stelzner

Below is a great video interview from Social Media Examiner. Mike Stelzner interviews Jay Berkowitz about key social media strategies and the hottest trends in social media channels. Pay close attention to the statistics in the video to get a feel for how much impact podcasting and video could have on your business. I hope [...]

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Social Media Marketing: Making Time For It

I recently found myself in a situation where I no longer had time to continue social media marketing activities for my own business.  All I had time for was keeping up with the needs of my clients. My number one priority shifted to helping take care of my mom who recently had heart surgery.  Fortunately, [...]

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How To Rank High In Google Using Social Media

There’s a lot of buzz about social media marketing and how it can help you build your network, generate leads and strengthen your personal and business relationships. Now Google has taken another step toward integrating social media in their search results via “Social Search”! Social Search enables Google account users (who are signed in to [...]

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Pepsi Skips Super Bowl TV Advertising for Social Media

Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years!  So why skip the super bowl lime light now? According to Sean Gregory’s article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi [...]

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4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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How To Advertise Your Business On Social Networking Sites

I frequently hear, “how do I advertise my business using social networking sites?”.  The short answer is, “you don’t!” (Unless you purchase pay-per-click or pay-per-impression ads from the site itself.) Social networking sites are for networking and engaging your visitors, customers and prospects.  Your friends, fans, followers, connections, etc…do not want to see a constant [...]

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Social Media Revolution: A Great Video

We specialize in Social Networking For Business.  If you need help developing, implementing and/or maintaining a Social Networking Action Plan, contact us at Marketing That’s Easy. Enjoy the video!

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Facebook Fan Page: Why You Need One!

Facebook created the Fan Page feature so users could promote their businesses on Facebook while keeping their personal posts separate. The ultimate goal of a Facebook Fan Page is to: provide exposure for your business, association or charitable organization create a dialogue with fans (answer questions that they post, etc…) thus showing your expertise generate [...]

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