search engine optimization

Magic SEO Pill & Top 3 Ways to Improve Search Engine Rankings

The Magic SEO Pill Is there such a thing?  No, there isn’t and hopefully you’re reading this before someone has promised you magic and taken your money!  There is no silver bullet or quick fix or magic pill that will put a website on page one of Google or any other search engine overnight.  Yet [...]

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Why Keywords Are Critical To Social Media Search Engine Optimization

For some strange reason it seems that search engine optimization for social media (a.k.a. social media optimization) isn’t written about much.  However, I just read a great article titled “5 Keys to Integrating Search and Social Media“.  The article talks about not only the importance of social media but how it affects your branded search [...]

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Internet Marketing, Lead Generation, SEO: What Are You REALLY Paying For?

I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company.  The prospect mentioned that they would get a keyword domain name as part of their “package”.  This immediately got me to thinking!  And here is [...]

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Replicated Websites: Not Usually The Best Solution

Companies in a variety of industries provide replicated websites.  Two of the most common are network marketing and real estate.  A replicated website is one that is almost, if not totally, identical to other websites.  The provider of a replicated website controls the look of it and most of the content.  It typically has what [...]

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Winning Customers With Great Web Content

Web content is anything on the web whether it be on your blog, your website, on social networking sites or anywhere else you add or post information.  It can include text, photos, videos, slide shows, audio files, polls, links, etc… Providing useful, informative, interesting or inspiring content is critical to successfully promoting your small business [...]

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What Your Web Designer Doesn’t Know

Years ago I was under the impression that all web designers did more than just “design” websites.  I thought they also incorporated search engine optimization techniques into their websites to give them greater visibility and improve search engine rankings.  I learned the hard way! I hired a web designer to create an e-commerce site for [...]

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Step 1: Keyword Research

It never ceases to amaze me that so many people skip the all important step of keyword research.  Keyword research is the act of determining: which keywords your potential customers are searching on how many times each keyword is typed into various search engines the number of websites that are competing for or using each [...]

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What Is A Keyword?

A keyword is a word or phrase that people type into a search engine in order to find web content.  Keywords are also used by web designers and web content writers to draw people to a specific website. If web designers and writers do not use the keywords that people are “actually searching on”, then [...]

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