Did you know I have a service called Fan Page Feedback?  It’s meant for do-it-yourselfers who set-up their own Facebook Fan Page for business and are not sure how to maximize its potential.

Through ‘Fan Page Feedback’ I provide recommendations that may relate to applications, company info, content ideas, promoting your business via your Fan Page, etc…  This service is only $35 per Fan Page and will help you take your Facebook business promotion to the next level.

Contact me to order ‘Fan Page Feedback’ so you can stop wasting your time and start maximizing Facebook for business.  Or, simply enter your name & email address below and click the Buy Now button.  (You will be asked to provide a link to your Fan Page(s) during the check-out process.)

Fan Page Feedback:  $35 per Fan Page

Your Name

Valid Email Address

Kimberly
Marketing That’s Easy . com

P.S. - I consult & train businesses on how to promote their business on the internet and get found! Subscribe to this blog via RSS Feed or Email so you don't miss any Free Tips! @KimberlyYow

Facebook created the Fan Page feature so users could promote their businesses on Facebook while keeping their personal posts separate.

The ultimate goal of a Facebook Fan Page is to:

• provide exposure for your business, association or charitable organization
• create a dialogue with fans (answer questions that they post, etc…) thus showing your expertise
• generate leads & new customers (or members/donors) over time

Fan Pages are a great way to expose a company, business or group to the Facebook world of over 250 million active users.  Providing useful tips and info will help you position yourself as an industry expert and thought leader.  When readers like what you post and start looking to you as a resource they are in effect selling themselves on your product or service.  If you stay in front of them by posting on your Fan Page, they will think of you when they need your product/service or when they hear that someone else does.  By providing them with useful info you are pre-selling them…when they call or email you they already know they want YOU! They are typically not price shopping…they are ready to do business.

Do you have a Facebook Fan Page for your business yet?  Get started today and make your mark on Facebook.

Kimberly
MarketingThat’sEasy.com

Facebook EBOOK recently released: “How To Promote Your Business On Facebook…Without Alienating Your Friends”.

On August 10th Facebook started rolling out new search capability to its users.  The new features will start showing up over the next few days according to Facebook.  Here is info directly from the Facebook website:

You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you’re a fan. If people have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Search results will continue to include people’s profiles as well as relevant Facebook Pages, groups and applications.

To learn more about the new search capabilities and why you might want to use them, click here to read the full article from Facebook.

Here’s to improved search!!

Kimberly
MarketingThatsEasy.com

How To Promote Your Business On Facebook

A Two Part Workshop Series:

Facebook 101 – Tuesday, July 28th, 9:00 – 11:30 am

Facebook 102 – Tuesday, August 4th, 9:00 – 11:30 am

Workshop descriptions and registration available on my website at “Using Facebook For Business Promotion”.  Register for both workshops and you’ll receive my new Facebook E-book for FREE.

Seating is limited so be sure to reserve your seat today.

Kimberly
Marketing That’s Easy

How To Promote Your Business on Facebook…Without Alienating Your Friends!

It’s finally here, after many weeks of work…my ebook has officially been released.  And it’s unlike any Facebook ebook you’ve ever seen. This 65+ page e-book covers not only how to use Facebook, but more importantly how to use it efficiently and productively so you don’t waste precious time!

In this 65+ page, Marketing Oriented e-book you will discover:

• Benefits of Using Facebook for Business Promotion
• 12 Ways to Increase Your Visibility & Promote Your Business on Facebook
• How To Keep Business Contacts From Seeing Personal Posts Made By You & Your Friends
• How The “Info” Tab Can Help You Get Business
• Whether or Not Your “Private” Messages Are Really Private
• How To Set-Up a Fan Page – An Awesome Tool for Business Promotion
• Applications That Will Help You Sell Your Products or Services
• How To Get More Traffic By Promoting Your Profile, Fan Page or Group
• A 3-1/2 Page Glossary Explaining Facebook Related Terminology
• How To Get Facebook Results In As Little As 10 Minutes A Day
• and a whole lot more!

When I do live workshops, it takes TWO Separate Workshops to cover all of this info and the workshop series is just under $100. With this ebook, you essentially get the same information which you can review at your own pace, in your own home, as often as you want…

And it’s only $15.95!

Here is what others are saying:

“Setting up my Facebook account was a pleasure having your ebook right there next to me. I felt as though I was working with a friend. Thanks Kimberly!” – Terri E.

From a “Very Experienced” Facebook User: “I finally got a chance to sit down with your eBook, and I must say I am impressed. It’s very well put together and, most importantly, the information is useful and presented in an understandable and logical way. I even learned a few things, myself.” – Namasté, Burnell

From a Self-Proclaimed “Newbie”: “You’re E-Book was very informative and to the point. As a “newbie” to Facebook it helped me get set up and running very easily. The “how to’s” along with the screen shots made it easy to understand and put into use. Thank You very much!” – Don E.

“I’ve read marketing books before but none of them combined the importance of doing online marketing, and most of all how to properly do it. What I loved about your book was how easy it was to read and follow the instructions. If you’re just starting to do online “business” networking, after reading this ebook you won’t feel lost anymore. It showed me the do’s and don’ts of Facebook, and how to integrate the Online Networking as part of my marketing strategy. Great book!” – Perla H.

If you are looking for Facebook instruction that combines “how to” with “why” and provides lots of “marketing tips”, then this e-book is right for you.  And it’s only $15.95.  I’m sure the profit you get from just one new customer, will cover the cost of this ebook many times over.  So don’t delay, get ahead of your competition and learn to use Facebook to promote your business!

Available for Immediate Download!

I know you’ll be pleased!
Kimberly
Marketing That’s Easy

Did you get the Facebook Fan Page vanity URL you wanted?  Or, is your Fan Page one of the many that doesn’t meet the minimum requirement of 100 fans?  There are other ways to get a shorter, customized URL for your Fan Page.  I posted 3 alternatives to a Facebook Fan Page Vanity URL in this blog post (http://marketingthatseasy.com/blog/2009/06/how-to-shorten-facebook-urls/) but it didn’t get the number of visitors that it should’ve.  I know based on the visitors to my other blogs about Fan Page URL’s that there are a lot of people interested in this topic.  I think the reason my original blog post didn’t reach those people is because of the title of the blog.  So, in an effort to reach those people who I know want this information, I’ve posted this blog with a link to my original blog post where you can find the “3 Alternatives to Facebook Fan Page Vanity URL’s”.

If you have any questions about the alternatives, let me know.

Kimberly Yow
Marketing Thats Easy.com

I’ve seen numerous Fan Pages on Facebook that have no meat…no content.  Nothing on the Fan Page Wall, virtually nothing on the Info Tab, no photos, no videos, no imported blog…nothing! Well then, why would someone become a Fan of your page? The only reason I can think of is because they already know you as a friend, co-worker or family member and they became a Fan as a favor to you.

If you want to get additional Fans…real Fans, you need to have content on your Fan Page that is inspiring, humorous or informative.  And at least some content that is related to your business or industry.  Facebook developed Fan Pages so people could promote their business without using their Personal Profile.  In order to successfully promote your business with a Fan Page, your Fan Page needs to answer the following questions:

• What type of business are you in?
• What do you specialize in (what makes you different than your competitors)?
• Who is your ideal customer?
• What is your website address?
• What other ways can I get a hold of you?
• Where are you located?
• What areas/towns do you service?  (Applies if you are a local business.)
• Do you know what you are talking about?  Are you an expert in your field?  (This can only be answered by providing people with useful, informative content about your industry.  If the content is relevant and something your Fans can use or forward to others, then they will begin to see you as an expert and look to you when they need info or better yet, when they need your product or service.)

Did you know that?:

• More than 850 million photos are uploaded to Facebook each month
• More than 10 million videos are uploaded each month
• More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc…) are shared on Facebook each week
• More than 2.5 million events are created on Facebook each month

Are you participating in this communication revolution?  Are you attracting some of the “6 million users that become Fans of Pages every day”?  If not, then I suggest you take a close look at your Fan Page to see if it answers the above questions.

Facebook Fan Pages can be a great avenue for generating leads for a business…IF…the Fan Page stands-out as a valuable resource.

Here’s to providing VALUE that ATTRACTS loyal FANS!

Kimberly Yow
Marketing That’s Easy

P.S. – Visit my Facebook Fan Page for an example.  OBTW, this particular page was started only 3 months ago.

The original Facebook URL’s for a personal profile or a fan page are quite long making it hard to verbally tell someone how to get to your Facebook profile/page.   These Facebook URL’s are also too long to put on a business card or in online profiles where you want to provide a link.

Facebook just started allowing people to “claim” a custom username or vanity URL for both their Personal Profiles and their Fan Pages.  If you didn’t get the vanity URL you wanted, there is nothing else you can do!

Hold on, wait a minute…there are several ways to get around this:

1. Use the Facebook application “Memorable Web Addresses” to create a shorter, easier to remember URL.   I created one a while back but then noticed that the link did not always work.  Not surprising since many applications are very finicky.

2. Use a service like www.tinyurl.com to shorten your Facebook URL.  This will work, but option #3 is even better.

3. Purchase a descriptive domain name and forward it to the URL for your Facebook Personal Profile or your Facebook Fan Page.  You can purchase a domain through GoDaddy for about $10 per year so this is an inexpensive solution.

Let me know if you have any questions.

Kimberly Yow
Marketing That’s Easy

Facebook just announced that they have a new Privacy Control feature in Beta testing.  This new feature allows you to control who can view each and every post that you make in the What’s On Your Mind? status update box.  As you’ll see below, you initially have 4 choices but if you choose Custom you will then be able to make additional choices.

Not everyone is seeing this new feature right now (because it’s in beta) but this is what it looks like:

Here is an excerpt from Facebook’s blog:

Click here to read full blog post on Facebook’s new Privacy Control feature for Status Updates.

I’m part of the beta testing group so I’ll be taking this new feature for a spin!

See you on Facebook,

Kimberly Yow
Marketing That’s Easy

UPDATE:  As of September 2009, there is a 25 Fan minimum to claim your Facebook Fan Page Vanity URL.  Read more & find out how to claim yours at www.HowToUseFacebookForBusiness.com.

June 13, 2009:  Facebook has announced that the current 1,000 Fan minimum requirement for obtaining a Facebook Fan Page vanity URL will be lifted as of June 28, 2009.   Here is information directly from the Facebook website:

Q: I tried to secure a name for my [Fan] Page but Facebook said the Page was not eligible.  What are the requirements?

A: Your Facebook [Fan] Page must meet two requirements:  it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.This limitation is temporary.  All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009.

This is great news for those of you that are promoting your business using a Facebook Fan Page. Mark your calendars for June 28th.

Better yet, subscribe to receive new blog posts from us via email or RSS so you’ll receive our “reminder” to logon and claim your Facebook Fan Page vanity URL (username).

Subscribe to stay informed!

Kimberly Yow
Marketing That’s Easy.com