Social Media

Social Media Marketing is a term that many people are not yet familiar with.  It is basically word of mouth marketing or networking using the internet.  Many people call it Social Networking For Business.

Social media includes the following:

  • blogs
  • online communities & social networking sites (like Facebook, LinkedIn, Biznik, MeetUp, Twitter & others)
  • social bookmarking sites (such as Del.icio.us, Digg, Reddit, StumbleUpon, etc…)
  • video & photo sharing sites (YouTube, Flickr, Photobucket, etc…)

There are literally thousands of social media sites and the number continues to grow.  If you think social media is a fad, think again!  It is the way many companies are communicating with their customers and prospects, generating leads, monitoring their online reputation, conducting market research and more.

Pushing your marketing at people via tv, radio, billboards, newspapers, direct mail, etc…is becoming increasingly less effective…people are becoming immune to it.  More and more people are turning to the internet and selectively choosing what they want to read and see and which companies they want to interact with.  They are subscribing to blogs, news updates, Facebook Fan Pages, Twitter updates and more as a way of controlling the information and marketing that comes at them.

If you are only using “off-line” traditional marketing techniques you will eventually loose your market share and be left wondering what happened.  What happened is that your competitors went to where the people were, started interacting with them online and providing them with the type of information and conversations they WANTED!

If you want your business to grow and thrive in these changing times, you simply must add social media to your marketing mix.  If you need help developing a social media plan that will maximize your efforts, contact us today.  We can help you develop and implement a plan or we can actively manage your plan for you by setting up & monitoring your social media accounts, posting content, writing blogs, etc…

If you need a little more convincing about the importance of implementing Social Media Marketing just watch this video, “Social Media Revolution”.

Sincerely,

Kimberly
MarketingThatsEasy.com

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