4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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6 Words That Can Increase Your Sales

I just read something on the internet called a Marketing Bullet.  A short, fast & powerful marketing tip.  Marketing Bullet #14 is Six Little Words That Boost Your Sales by Gary Bencivenga. The Six Little Words That Boost Your Sales or the “5W1H Formula” is: WHO are you advertising to? WHAT does your product do [...]

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Internet Marketing, Lead Generation, SEO: What Are You REALLY Paying For?

I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company.  The prospect mentioned that they would get a keyword domain name as part of their “package”.  This immediately got me to thinking!  And here is [...]

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LinkedIn: Great People To Connect With

There are currently 50 million LinkedIn account holders. How do you determine which of those 50 million you should connect with? I recommend that you use LinkedIn to maintain current business & networking relationships and build new ones.  Great people to connect with are: customers suppliers co-workers referral partners people you meet at chamber mixers [...]

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Replicated Websites: Not Usually The Best Solution

Companies in a variety of industries provide replicated websites.  Two of the most common are network marketing and real estate.  A replicated website is one that is almost, if not totally, identical to other websites.  The provider of a replicated website controls the look of it and most of the content.  It typically has what [...]

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Only 9 Seats Left For LinkedIn Workshop In San Diego

Workshop Title:   How To Use LinkedIn To Grow Your Network & Your Business About LinkedIn: LinkedIn is the largest business networking website for professionals with approximately 45 million members.  By having a complete, search optimized profile on LinkedIn and participating in the community, you can use LinkedIn to: build and  maintain business relationships increase your [...]

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5 Ways To Build Your Online Network Offline & Increase Your Conversion Rate

Once you have your social networking profiles set-up and populated with quality content, you should encourage your offline connections, prospects and customers to connect with you online.  Here are a few ideas on how to do this: Add links to your most important social networking profiles in your email signature so they are part of [...]

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Blogging Software: WordPress.ORG versus WordPress.COM

My personal choice for free blogging software is www.wordpress.org. With WordPress.org: people linking to your blog help drive traffic to a domain that you own you need a domain name (about $10/year), your blog URL would be www.yourdomain.com you need a hosting account (about $50+/year) you can find a lot of free WordPress templates on [...]

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New Blog Launched: How To Use Facebook For Business

I recently started a separate niche blog for everything Facebook.  It will specifically cover How To Use Facebook For Business.  Check out my new blog where I’ll be posting lots of how-to tips and info on Facebook features, news, policies, privacy and everything else that will affect how you use Facebook for business.  I’ll also [...]

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How To Advertise Your Business On Social Networking Sites

I frequently hear, “how do I advertise my business using social networking sites?”.  The short answer is, “you don’t!” (Unless you purchase pay-per-click or pay-per-impression ads from the site itself.) Social networking sites are for networking and engaging your visitors, customers and prospects.  Your friends, fans, followers, connections, etc…do not want to see a constant [...]

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