SM General Info

4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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What The F**K is Social Media: One Year Later by Marta Kagan

This is a great slide show that covers what Social Media (social networking for business) IS and IS NOT!  There’s also plenty of statistics to help convince you that you need to integrate social media into your marketing, public relations and customer service activities! If you are not sure what social media is OR are [...]

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The Best Invitation To Connect I’ve Seen!

I previously wrote a blog titled “How To Invite Someone To Connect Online“.  If you click on the link to read it and then come back to this post, this post will make more sense. I just had to share this invite that I received through LinkedIn: Hi Kimberly, I’ve been reading some of your [...]

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Billions of Outgoing Emails Lost in a Black Hole!

Most social networking sites, membership websites and company support departments send “blind” messages to users (or members) through their system.  I’m going to use Facebook as an example to make this easier to explain.  If someone on Facebook logs into their Facebook account and sends you an email, Facebook will send you an email to [...]

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Don’t Post That Photo! It Could Cost You a Future Job…

Over the weekend, I was on Facebook and noticed that one of my online “friends” had posted a lot of photos of a trip she had taken.  In scrolling through my feed, I noticed this gal sporting a suggestive pose and being fondled by another girl.  My first reaction was, “why would she post that [...]

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How To Invite Someone to Connect Online

If you are reading this blog, I’m sure you would like to use sites like LinkedIn, Facebook, Twitter, Biznik and other social networking sites to grow your business.  If you are on these sites, have you ever received an invitation from someone that says, “I’d like to add you to my professional network on _______”?  [...]

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Social Media Marketing Industry Report by Michael Stelzner

Are you looking for answers regarding social networking or social media marketing?  If you are like many business owners and entrepreneurs, I am sure you are.  I just heard about a great report on the Social Media Marketing Industry through my Twitter feed.  The report answers top questions like: Who is using social media for [...]

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What Is Social Media Marketing?

Social Media Marketing is basically word-of-mouth marketing or networking using the internet. There are different types of social media which include: blogs online communities & social networking sites (like Facebook, LinkedIn, MeetUp, Twitter & others) social bookmarking sites (such as Del.icio.us, Digg, Reddit, StumbleUpon, etc…) video & photo sharing sites (YouTube, Flickr, Photobucket, etc…) As of [...]

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