From the category archives:

Social Media Marketing

Social Media Is NOT A Fad: Social Media Statistics & Tips

Social Media Is NOT A Fad – It’s Where YOUR Customers And Prospects Want To Connect & Engage Did you know that only 18% of traditional TV campaigns generate a positive ROI.   It’s no wonder considering that 90% of people skip TV ads using their TiVo/DVR.   Reportedly, 24 of the 25 largest newspapers are reeling [...]

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Social Media Trends & Strategies: Interview From Michael Stelzner

Below is a great video interview from Social Media Examiner. Mike Stelzner interviews Jay Berkowitz about key social media strategies and the hottest trends in social media channels. Pay close attention to the statistics in the video to get a feel for how much impact podcasting and video could have on your business. I hope [...]

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Top 5 Twitter Pet Peeves!

I’ve been spending a lot of time on Twitter for one of my clients and I just can’t take it anymore!  I just have to say this…so, here are my Top 5 Twitter Pet Peeves! no human photo (or no company logo) no bio or one that is too vague people who tweet about everything [...]

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How To Rank High In Google Using Social Media

There’s a lot of buzz about social media marketing and how it can help you build your network, generate leads and strengthen your personal and business relationships. Now Google has taken another step toward integrating social media in their search results via “Social Search”! Social Search enables Google account users (who are signed in to [...]

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Pepsi Skips Super Bowl TV Advertising for Social Media

Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years!  So why skip the super bowl lime light now? According to Sean Gregory’s article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi [...]

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LinkedIn Profile Modules Can Be Rearranged

Did you notice that you can now rearrange your profile modules on LinkedIn?  Look at your profile in edit mode.  You can rearrange, by dragging and dropping, any section that you see a plus sign next to including Summary, Applications & Experience. Kimberly Yow MarketingThatsEasy.com

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4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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LinkedIn: Great People To Connect With

There are currently 50 million LinkedIn account holders. How do you determine which of those 50 million you should connect with? I recommend that you use LinkedIn to maintain current business & networking relationships and build new ones.  Great people to connect with are: customers suppliers co-workers referral partners people you meet at chamber mixers [...]

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New Blog Launched: How To Use Facebook For Business

I recently started a separate niche blog for everything Facebook.  It will specifically cover How To Use Facebook For Business.  Check out my new blog where I’ll be posting lots of how-to tips and info on Facebook features, news, policies, privacy and everything else that will affect how you use Facebook for business.  I’ll also [...]

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How To Advertise Your Business On Social Networking Sites

I frequently hear, “how do I advertise my business using social networking sites?”.  The short answer is, “you don’t!” (Unless you purchase pay-per-click or pay-per-impression ads from the site itself.) Social networking sites are for networking and engaging your visitors, customers and prospects.  Your friends, fans, followers, connections, etc…do not want to see a constant [...]

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