From the category archives:

Social Media Strategy

Social Media Trends & Strategies: Interview From Michael Stelzner

Below is a great video interview from Social Media Examiner. Mike Stelzner interviews Jay Berkowitz about key social media strategies and the hottest trends in social media channels. Pay close attention to the statistics in the video to get a feel for how much impact podcasting and video could have on your business. I hope [...]

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Social Media Profile Photos: No Personal Photos Please!

I have to admit that I’ve never quite understood why some people use a photo of themselves with a friend or loved one as their social media profile photo.  I just always felt that social media profile photos should be of the individual only. Well, I’ve seen the light!  Actually I just created another Twitter [...]

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Social Media Marketing: Making Time For It

I recently found myself in a situation where I no longer had time to continue social media marketing activities for my own business.  All I had time for was keeping up with the needs of my clients. My number one priority shifted to helping take care of my mom who recently had heart surgery.  Fortunately, [...]

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4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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