Search Words

What Your Web Designer Doesn’t Know

Years ago I was under the impression that all web designers did more than just “design” websites.  I thought they also incorporated search engine optimization techniques into their websites to give them greater visibility and improve search engine rankings.  I learned the hard way! I hired a web designer to create an e-commerce site for [...]

Read full article…

Step 1: Keyword Research

It never ceases to amaze me that so many people skip the all important step of keyword research.  Keyword research is the act of determining: which keywords your potential customers are searching on how many times each keyword is typed into various search engines the number of websites that are competing for or using each [...]

Read full article…

What Is A Keyword?

A keyword is a word or phrase that people type into a search engine in order to find web content.  Keywords are also used by web designers and web content writers to draw people to a specific website. If web designers and writers do not use the keywords that people are “actually searching on”, then [...]

Read full article…