Featured Posts

5 Ways To Build Your Online Network Offline & Increase Your Conversion Rate

Once you have your social networking profiles set-up and populated with quality content, you should encourage your offline connections, prospects and customers to connect with you online.  Here are a few ideas on how to do this: Add links to your most important social networking profiles in your email signature so they are part of [...]

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Blogging Software: WordPress.ORG versus WordPress.COM

My personal choice for free blogging software is www.wordpress.org. With WordPress.org: people linking to your blog help drive traffic to a domain that you own you need a domain name (about $10/year), your blog URL would be www.yourdomain.com you need a hosting account (about $50+/year) you can find a lot of free WordPress templates on [...]

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New Blog Launched: How To Use Facebook For Business

I recently started a separate niche blog for everything Facebook.  It will specifically cover How To Use Facebook For Business.  Check out my new blog where I’ll be posting lots of how-to tips and info on Facebook features, news, policies, privacy and everything else that will affect how you use Facebook for business.  I’ll also [...]

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How To Advertise Your Business On Social Networking Sites

I frequently hear, “how do I advertise my business using social networking sites?”.  The short answer is, “you don’t!” (Unless you purchase pay-per-click or pay-per-impression ads from the site itself.) Social networking sites are for networking and engaging your visitors, customers and prospects.  Your friends, fans, followers, connections, etc…do not want to see a constant [...]

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Social Media Revolution: A Great Video

We specialize in Social Networking For Business.  If you need help developing, implementing and/or maintaining a Social Networking Action Plan, contact us at Marketing That’s Easy. Enjoy the video!

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Facebook Fan Page Feedback: A New Service

Did you know I have a service called Fan Page Feedback?  It’s meant for do-it-yourselfers who set-up their own Facebook Fan Page for business and are not sure how to maximize its potential. Through ‘Fan Page Feedback’ I provide recommendations that may relate to applications, company info, content ideas, promoting your business via your Fan [...]

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Facebook Fan Page: Why You Need One!

Facebook created the Fan Page feature so users could promote their businesses on Facebook while keeping their personal posts separate. The ultimate goal of a Facebook Fan Page is to: provide exposure for your business, association or charitable organization create a dialogue with fans (answer questions that they post, etc…) thus showing your expertise generate [...]

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Blogging Blunders & Remedies

Blogging can be fun and it can also be a chore at times.  However, once you make the decision to start a blog for your business, you really need to stick with it.  A few things you want to avoid in your blogging are: Long gaps in time between posts (I struggle with this one [...]

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How To Use LinkedIn Recommendations & Customer Testimonials

In the eyes of a prospect, customer testimonials are the most powerful testimonials you can have!  You should get in the habit of requesting testimonials from your best customers and showcasing them on your website and social networking profiles.  LinkedIn.com makes this very easy by providing a “recommendation” request feature on their website.  Once you [...]

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Facebook Announces New Search Capabilities For Users

On August 10th Facebook started rolling out new search capability to its users.  The new features will start showing up over the next few days according to Facebook.  Here is info directly from the Facebook website: You now will be able to search the last 30 days of your News Feed for status updates, photos, [...]

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