Featured Posts

Social Media Marketing: Making Time For It

I recently found myself in a situation where I no longer had time to continue social media marketing activities for my own business.  All I had time for was keeping up with the needs of my clients. My number one priority shifted to helping take care of my mom who recently had heart surgery.  Fortunately, [...]

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Pepsi Skips Super Bowl TV Advertising for Social Media

Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years!  So why skip the super bowl lime light now? According to Sean Gregory’s article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi [...]

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LinkedIn Profile Modules Can Be Rearranged

Did you notice that you can now rearrange your profile modules on LinkedIn?  Look at your profile in edit mode.  You can rearrange, by dragging and dropping, any section that you see a plus sign next to including Summary, Applications & Experience. Kimberly Yow MarketingThatsEasy.com

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Seeking Marketing Tribe For Collaborative Online Campaign

Seeking marketing pros for a collaborative online marketing campaign. I am specifically looking for people who are willing to participate in a joint venture of guest blogging and posting on social media sites (a.k.a. Tribe Syndication).  If you specialize in any of the following, please express your interest in the comments section or use the [...]

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Why A Business Blog Is Worth The Investment

In my opinion, you need a business blog.  Below are a few reasons why they are valuable and worth the investment, as well as my recommended blogging platform. 1)  Blogs are a way to gain extra visibility on the internet and to share industry information that positions you as an expert.  Each blog post is [...]

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4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you [...]

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6 Words That Can Increase Your Sales

I just read something on the internet called a Marketing Bullet.  A short, fast & powerful marketing tip.  Marketing Bullet #14 is Six Little Words That Boost Your Sales by Gary Bencivenga. The Six Little Words That Boost Your Sales or the “5W1H Formula” is: WHO are you advertising to? WHAT does your product do [...]

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Internet Marketing, Lead Generation, SEO: What Are You REALLY Paying For?

I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company.  The prospect mentioned that they would get a keyword domain name as part of their “package”.  This immediately got me to thinking!  And here is [...]

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Replicated Websites: Not Usually The Best Solution

Companies in a variety of industries provide replicated websites.  Two of the most common are network marketing and real estate.  A replicated website is one that is almost, if not totally, identical to other websites.  The provider of a replicated website controls the look of it and most of the content.  It typically has what [...]

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Only 9 Seats Left For LinkedIn Workshop In San Diego

Workshop Title:   How To Use LinkedIn To Grow Your Network & Your Business About LinkedIn: LinkedIn is the largest business networking website for professionals with approximately 45 million members.  By having a complete, search optimized profile on LinkedIn and participating in the community, you can use LinkedIn to: build and  maintain business relationships increase your [...]

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