Definitions

Winning Customers With Great Web Content

Web content is anything on the web whether it be on your blog, your website, on social networking sites or anywhere else you add or post information.  It can include text, photos, videos, slide shows, audio files, polls, links, etc… Providing useful, informative, interesting or inspiring content is critical to successfully promoting your small business [...]

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Why You Need a Business Blog

I am frequently asked, “what is a blog?” and “why should I have one?” A blog is basically a journal on the internet where you share thoughts, ideas, information, videos, photos, etc…  What you are reading right now is a single blog post that is on my blog.  Blogs are extremely important for a business [...]

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Twitter Simplified For Newbies

Image by Tojosan via Flickr Wondering why there’s so much buzz about Twitter?  Or, how to use Twitter now that you’ve set-up your profile? You can set-up your profile and then stumble around Twitter trying to figure out what @ means or RT or DM.  Or, you can load a free desktop interface at www.tweetdeck.com [...]

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Step 1: Keyword Research

It never ceases to amaze me that so many people skip the all important step of keyword research.  Keyword research is the act of determining: which keywords your potential customers are searching on how many times each keyword is typed into various search engines the number of websites that are competing for or using each [...]

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What Is A Keyword?

A keyword is a word or phrase that people type into a search engine in order to find web content.  Keywords are also used by web designers and web content writers to draw people to a specific website. If web designers and writers do not use the keywords that people are “actually searching on”, then [...]

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What Is Social Media Marketing?

Social Media Marketing is basically word-of-mouth marketing or networking using the internet. There are different types of social media which include: blogs online communities & social networking sites (like Facebook, LinkedIn, MeetUp, Twitter & others) social bookmarking sites (such as Del.icio.us, Digg, Reddit, StumbleUpon, etc…) video & photo sharing sites (YouTube, Flickr, Photobucket, etc…) As of [...]

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