Pepsi Skips Super Bowl TV Advertising for Social Media

Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years!  So why skip the super bowl lime light now?

According to Sean Gregory’s article in Yahoo! News:

Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com – which can also be accessed through Facebook and Twitter – to both submit ideas and vote on others they find appealing.

You can bet that Pepsi’s decision to skip super bowl advertising this year was not a quick and easy decision.  If a company like Pepsi is willing to take the risk of launching a very large social media campaign, in lieu of super bowl advertising, you can imagine that they’ve conducted research, looked at the ROI from every direction and are convinced of social media’s value.

What about you?  Are you using social media to market your business?  Are you convinced of its value?  Do you think Pepsi’s social media campaign will be successful?  Sound off below…

Kimberly
MarketingThatsEasy.com

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