February 2010

Pepsi Skips Super Bowl TV Advertising for Social Media

Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years!  So why skip the super bowl lime light now? According to Sean Gregory’s article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi [...]

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LinkedIn Profile Modules Can Be Rearranged

Did you notice that you can now rearrange your profile modules on LinkedIn?  Look at your profile in edit mode.  You can rearrange, by dragging and dropping, any section that you see a plus sign next to including Summary, Applications & Experience. Kimberly Yow MarketingThatsEasy.com

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