In my opinion, you need a business blog. Below are a few reasons why they are valuable and worth the investment, as well as my recommended blogging platform.
1) Blogs are a way to gain extra visibility on the internet and to share industry information that positions you as an expert. Each blog post is a page on the internet that will potentially be found by prospects when they search on keywords (again, that apply to your industry). Think of it like this, if you write 10 blog posts…you have 10 extra “searchable/findable” pages on the internet and each page is linked to your bio & contact info. Wow! But what happens once you’ve written 50 or 100 or 500 blogs? Let your mind soar my friend!
2) People typically use the internet to find information. My opinion is, give them what they are looking for. Present them with useful, inspiring, educational or entertaining blog posts. Do it repeatedly and they will look to you as a trusted resource and potential provider.
3) From a long-term prospective, I recommend having a WordPress “self-hosted” blog. This means YOU own the blog and control whether or not it remains on the internet. You can move your blog to a different internet provider any time you want.
If you use a blogging platform that is not self-hosted, the blogging platform provider can…at any time…decide that you are not abiding by their terms & conditions and they can shut down your blog without warning. Ouch!
4) A self-hosted blog is like “owning” a house and it is your central “hub” for all of your online activity.
Posting content to a blog that is not self-hosted or to LinkedIn, Facebook, Twitter, etc… is like “renting” a house. You never know when you & your content may get evicted.
5) Oh, and did I mention that Google and other search engines love blogs? They do. Since blogs are typically updated regularly, blogs give search engines fresh, new content to index and they love that! Static websites eventually move further and further down the search engine results because the search engines have no way of knowing if anyone is home or if a company is still in business. Regularly updated blogs say “I’m here, I’m in business, I provide useful info to internet visitors”.
Why do you think blogs are valuable for businesses? Please share your thoughts in the comments below.
Kimberly
MarketingThatsEasy.com
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