4 Step Social Media Strategy: C.I.M.A.

A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it.  Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing.  To maximize your Social Media Marketing results, you need to complete all four of the following steps:

1. Create social media action plan
2. Implement social media action plan
3. Measure goals outlined in social media action plan
4. Adjust social media action plan to meet desired goals

During implementation (step 2) you should:

• set-up & link social media sites
• set-up productivity & streamlining tools
• import blog where applicable
• get training on social media sites as needed
• generate content
• interact
• listen
• prospect

Unfortunately many people fly through the implementation stage and plug along but fail to Measure against their social media goals and Adjust their plan.  Without these two steps it is fairly easy to get discouraged with social media marketing and to abandon it or not give it the attention it deserves!

If you need help creating a Social Media Action Plan or following my recommended 4-Step C.I.MA. Strategy, feel free to contact me at Marketing That’s Easy.

Kimberly

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