I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company. The prospect mentioned that they would get a keyword domain name as part of their “package”. This immediately got me to thinking! And here is why:
I have a client who used to pay several hundred dollars a month to a lead-generation company that provided him with a keyword domain name, website and 800 number. He became unsatisfied with the number of leads and cancelled his service. What he didn’t realize was that by canceling his monthly service, he was loosing his domain name, website and 800 number! They hadn’t truly belonged to him…they were only provided to him as long as he continued his monthly payments!
So, a few words of caution:
- If you pay for “set-up” of a website, domain name, lead capture page, directory listing or anything else, make sure you are the owner of that item.
- If you pay for “keyword research”, get a copy of the results of the research and the recommended keywords.
- Before you pay a monthly fee for internet marketing, lead generation or search engine optimization…find out what you are truly paying for. If you cancel your monthly service, will what you paid for still be in place and have positive impact on your internet presence? OR, will you loose everything you’ve already invested in?
- AND, last but definitely not least, get all logins and passwords from any company that you contract with so that you can access your own accounts in the future if you change service providers!
There are a lot of internet marketing/lead generation/web design companies out there that charge a monthly fee and in my opinion “hold their clients hostage” by not giving them access to their own accounts. Be sure this doesn’t happen to you or your friends!
If you have any questions, please let me know…
Kimberly
MarketingThatsEasy.com
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