I just read something on the internet called a Marketing Bullet. A short, fast & powerful marketing tip. Marketing Bullet #14 is Six Little Words That Boost Your Sales by Gary Bencivenga.
The Six Little Words That Boost Your Sales or the “5W1H Formula” is:
- WHO are you advertising to?
- WHAT does your product do for them?
- WHY is it superior to alternative products?
- HOW can you prove your case?
- WHERE should you advertise to reach prime prospects?
- WHEN is the best time to reach them?
Read the rest of Marketing Bullet #14 on Gary’s website for examples on how to use the 5W1H Formula to uncover precious nuggets of information that will make your marketing copy compelling and boost your sales.
Thanks to Darren Rowse of ProBlogger.net for sharing the link to Gary’s Marketing Bullets website.
Kimberly Yow
MarketingThatsEasy.com
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