In the eyes of a prospect, customer testimonials are the most powerful testimonials you can have! You should get in the habit of requesting testimonials from your best customers and showcasing them on your website and social networking profiles. LinkedIn.com makes this very easy by providing a “recommendation” request feature on their website. Once you approve a recommendation from a LinkedIn connection, it is automatically placed on your profile. I typically copy recommendations from my LinkedIn profile and paste them onto my website or sales pages.
In this article by Dr. Ivan Misner, he talks about How To Get The Most From Your Written Testimonials. Keep in mind that you can also collect testimonials via video. If a written testimonial is powerful, imagine how much more credible and powerful it will be on video!
If you are receiving testimonials on LinkedIn it is best NOT to immediately do a reciprocal testimonial. The reason being, your LinkedIn connections will see in the Network Updates section that you were recommended by Joe Smith and that you also recommended him. Many people will question whether the recommendations are genuine or just done out of obligation. For this reason it is best to let a couple of weeks pass before reciprocating a recommendation AND do so only if you are sincere.
The other thing to avoid on LinkedIn is requesting multiple recommendations at the same time. If your connections see that you were referred by several people all within a couple of days, they will undoubtedly assume that you “requested” the recommendations. It is best to let your recommendations trickle in so they are viewed as legitimate.
If you have an interesting story about how you used a customer testimonial, please share it in the comments.
Thank you,
Kimberly
MarketingThatsEasy.com
P.S. - I consult & train businesses on how to promote their business on the internet and get found! Subscribe to this blog via RSS Feed or Email so you don't miss any Free Tips! @KimberlyYow
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