Facebook created the Fan Page feature so users could promote their businesses on Facebook while keeping their personal posts separate.
The ultimate goal of a Facebook Fan Page is to:
- provide exposure for your business, association or charitable organization
- create a dialogue with fans (answer questions that they post, etc…) thus showing your expertise
- generate leads & new customers (or members/donors) over time
Fan Pages are a great way to expose a company, business or group to the Facebook world of over 250 million active users. Providing useful tips and info will help you position yourself as an industry expert and thought leader. When readers like what you post and start looking to you as a resource they are in effect selling themselves on your product or service. If you stay in front of them by posting on your Fan Page, they will think of you when they need your product/service or when they hear that someone else does. By providing them with useful info you are pre-selling them…when they call or email you they already know they want YOU! They are typically not price shopping…they are ready to do business.
Do you have a Facebook Fan Page for your business yet? Get started today and make your mark on Facebook.
Kimberly
MarketingThat’sEasy.com
Facebook EBOOK recently released: “How To Promote Your Business On Facebook…Without Alienating Your Friends”.
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{ 4 comments… read them below or add one }
I really like your blog and i respect your work. I’ll be a frequent visitor.
Thank you! I’m glad you find this blog useful
Thank you for showing the world why a facebook fan page is a great marketing tool. On top of all your great points, I wanted to add that if one or more of your friends joins a fan page, it will show up in your highlights along the right side of the page and even possibly in the people you may know area. I love the way that facebook is laid out for such easy use and I definitely search for the companies which I know and love and it makes me appreciate and respect them even more. Also, if I see a new company, I will click on their page and check them out and even if I have never heard them I usually join the page just to see where the company will go.
Thanks for your comment Valerie and for adding the fact that Facebook helps Fan Pages go viral by showing that other FB users have become a Fan!