I’ve seen numerous Fan Pages on Facebook that have no meat…no content. Nothing on the Fan Page Wall, virtually nothing on the Info Tab, no photos, no videos, no imported blog…nothing! Well then, why would someone become a Fan of your page? The only reason I can think of is because they already know you as a friend, co-worker or family member and they became a Fan as a favor to you.
If you want to get additional Fans…real Fans, you need to have content on your Fan Page that is inspiring, humorous or informative. And at least some content that is related to your business or industry. Facebook developed Fan Pages so people could promote their business without using their Personal Profile. In order to successfully promote your business with a Fan Page, your Fan Page needs to answer the following questions:
- What type of business are you in?
- What do you specialize in (what makes you different than your competitors)?
- Who is your ideal customer?
- What is your website address?
- What other ways can I get a hold of you?
- Where are you located?
- What areas/towns do you service? (Applies if you are a local business.)
- Do you know what you are talking about? Are you an expert in your field? (This can only be answered by providing people with useful, informative content about your industry. If the content is relevant and something your Fans can use or forward to others, then they will begin to see you as an expert and look to you when they need info or better yet, when they need your product or service.)
Did you know that?:
- More than 850 million photos are uploaded to Facebook each month
- More than 10 million videos are uploaded each month
- More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc…) are shared on Facebook each week
- More than 2.5 million events are created on Facebook each month
Are you participating in this communication revolution? Are you attracting some of the “6 million users that become Fans of Pages every day”? If not, then I suggest you take a close look at your Fan Page to see if it answers the above questions.
Facebook Fan Pages can be a great avenue for generating leads for a business…IF…the Fan Page stands-out as a valuable resource.
Here’s to providing VALUE that ATTRACTS loyal FANS!
Kimberly Yow
Marketing That’s Easy
P.S. – Visit my Facebook Fan Page for an example. OBTW, this particular page was started only 3 months ago.
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