What Your Web Designer Doesn’t Know

by on May 7, 2009

Years ago I was under the impression that all web designers did more than just “design” websites.  I thought they also incorporated search engine optimization techniques into their websites to give them greater visibility and improve search engine rankings.  I learned the hard way!

I hired a web designer to create an e-commerce site for me and kept wondering when he was going to get my input on keywords for my industry.  The answer was apparently “never”!   After my website was published to the internet…and I was told it was done…I asked why keywords weren’t incorporated into my site, why all my page titles were the same, etc…  I quickly learned that the price I had been quoted for web design covered only the “design”.  It did NOT cover keyword research and website or search engine optimization.

If I wanted my website optimized for search engines, I would have to pay more money.  I was given a second quote for optimizing my website and making it more visible on the internet.  My web designer called this Phase II.  I feel very strongly that it should have been part of Phase I.  After all, what’s the point of having a website if no one can find it on the internet!

I’m sharing this story in the hope that you will not make the same mistake I did years ago.  And, to stress how important it is to incorporate keyword research and website optimization into the initial design or redesign of your website.  Doing so will save you money in the long run because your website will not need to be reworked to include search engine optimization techniques.

Beware:  Many web designers do not know how to do keyword research and they also do not know “where” your keywords should be placed for search engine optimization.

If you are having a website designed or redesigned, make sure you:

  • Hire a web designer who knows how to do keyword research and how to utilize keywords throughout your site.
  • Or, hire a Search Engine Optimization Consultant to:
  1. conduct keyword research
  2. provide your web designer with keyword rich text
  3. give your web designer direction on “which keywords to place where”

I’m speaking from experience here.  Both as someone who paid a web designer for a site that wasn’t search engine optimized…AND now…as a web designer and search engine optimization consultant who works with other web designers to help them incorporate search engine optimization techniques into their designs.

Do yourself a huge favor…make sure keywords and search engine optimization techniques are part of your initial web design project or your redesign project.  Doing so will save you money in the long run and make your website more visible on the internet from the beginning.

In conclusion, make sure you know whether or not your “web design” quote includes keyword research and search engine optimization.  If it doesn’t, ask your prospective web designer if they offer these services.  If they don’t, look for another web designer or hire a search engine optimization consultant to work WITH your web designer.

Passionate about optimization!
Kimberly Yow
Marketing That’s Easy


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{ 2 comments… read them below or add one }

Maribel Lopez December 28, 2009 at 4:09 PM

Hi Kimberly
I am just getting a professional site done and I have to say, I am shocked at how many designers do not understand the concept of SEO. I asked for SEO in my bid but only received 6 out 25 bids that had this. I agree that SEO should be part of phase one. Thank you for convincing me of the importance of this. Is there such a concept in Twitter now since Twitter can be searched? Best Maribel


Kimberly December 28, 2009 at 4:48 PM

Hi Maribel – Thanks for your comment & question. Yes, keyword placement can be a useful SEO technique for use on Twitter and other social networking sites/profiles. On Twitter, make sure your bio contains keywords but is still interesting for humans to read. And, try to include keywords in your tweets if you can do so “naturally”. Don’t use keywords that don’t apply to your industry or the topic of your tweet just for the sake of attracting extra eyeballs. Doing so will always backfire in the long run. I hope my reply helps you! – Kimberly


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