Here is a question I was just asked on LinkedIn after posting a notice about my upcoming San Diego workshop on How To Use Facebook For Business Promotion:
“Hi Kimberly,
I was discussing this subject with a friend of mine…. As a mom of two teens, I think of Facebook as more of a social network. My friend says this is not necessarily true. Could you elaborate on how you feel about this issue? Thanks!
Carol”
And here is my reply:
“Hi Carol – Facebook, Twitter and many of the other “social” networking (or social media) sites can easily be used for business. Online social networking is really no different than face-to-face networking. The key is that you must develop relationships with people and they must get to know and trust you before they will do business with you. One of the easiest ways to help people know and trust you, is to provide them with “free, useful” information that pertains to your industry. Social networking sites make this very easy to do, while at the same time, allowing you to develop and maintain business relationships on a more personal level.
According to a 2008 Business In Social Media Study, 60% of Americans use social media sites and tools. Of these individuals, 59% of them also interact with “companies” via social media sites. Americans who use social media feel better about companies and their brands when they can interact with them through social media.
Take care,
Kimberly”
Click link to learn more about my upcoming San Diego workshop on How To Use Facebook For Business Promotion.
Other comments and questions are certainly welcome…
Happy Business Networking,
Kimberly Yow
MarketingThatsEasy.com
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