What Is A Keyword?

by on March 1, 2009

A keyword is a word or phrase that people type into a search engine in order to find web content.  Keywords are also used by web designers and web content writers to draw people to a specific website.

If web designers and writers do not use the keywords that people are “actually searching on”, then they will not have the website traffic that they desire.

An example might be if a website repeatedly uses the phrase “automobile insurance” yet their target customers are actually searching for “car insurance”.

When thinking about keywords, you need to think like your customer.  Are they going to tell their friends they need to get a quote on automobile insurance or are they going to say they need a quote on car insurance?

In our next blog we will discuss Keyword Research…

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