What Is Social Media Marketing?

by Kimberly Yow on February 10, 2009

Social Media Marketing is basically word-of-mouth marketing or networking using the internet. There are different types of social media which include:

  • blogs
  • online communities & social networking sites (like Facebook, LinkedIn, MeetUp, Twitter & others)
  • social bookmarking sites (such as Del.icio.us, Digg, Reddit, StumbleUpon, etc…)
  • video & photo sharing sites (YouTube, Flickr, Photobucket, etc…)

As of 2008, there were over 2,500 social media sites and the number continues to grow. Some sites are industry specific and others, like Facebook, are very general in nature. Sites can be geared to or predominantly visited by teens, college students, business owners or seniors as well as other market segments.

Before you get involved with Social Media Marketing, you need to know which Social Media sites are best for your industry and your specific goals.

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Additional Posts You May Be Interested in Reading:

  1. Social Media Marketing: What’s The Point?
  2. Social Media Marketing Industry Report by Michael Stelzner
  3. What The F**K is Social Media: One Year Later by Marta Kagan
  4. How To Use Facebook & Social Networking Sites for Business
  5. How To Advertise Your Business On Social Networking Sites

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