Social Media Marketing: What’s The Point?

by Kimberly Yow on February 15, 2009

Many people have heard about Facebook, LinkedIn, Twitter and other social media sites but they don’t know why they should use them for business.  The fact is that more and more people are relying on the internet for research, shopping, selecting suppliers and staying connected to business contacts.

  • Statistics show that 60% of people do research on the internet before purchasing items that are a couple hundred dollars or more.
  • According to the National Association of Realtors, in 2007…84% of buyers searched on the internet before buying a home.

If you don’t want to be left in the dust by your competitors, you need to be visible on the internet and you need to use Social Media to your advantage.  You can use Social Media sites for a number of different reasons including:

  • Reconnecting with people you’ve lost touch with
  • Meeting new people that may become customers
  • Meeting new people that may become referral partners for you
  • Having up-to-date contact info for your acquaintances & business contacts
  • Your contacts having up-to-date contact info for YOU
  • Incoming website links which help search engine ranking
  • Establishing an internet presence so you are easily found
  • Increasing your internet presence (more entries in the search engines)
  • Improving your image on the internet
  • Establishing yourself as an expert in your field
  • Feeling connected or networked (especially if you work from home)
  • Having resources that you can call on for help or refer out to other people
  • Collecting testimonials of your work or service
  • Maintaining current business relationships
  • Being able to easily announce specials, contests, events, new product/service, low rates, great deals, etc…

Before you join every Social Media site you come across…it is best to have a Social Media Marketing Plan.  You need to know what your goals are, how much time you are willing to invest (or outsource) in Social Media Marketing and what you have to say to the world on the Social Media sites you use.

Contact us if you would like help developing a plan and determining which Social Media sites are best for your industry and your specific goals.


Additional Posts You May Be Interested in Reading:

  1. What Is Social Media Marketing?
  2. What The F**K is Social Media: One Year Later by Marta Kagan
  3. Social Media Marketing: Making Time For It
  4. 4 Step Social Media Strategy: C.I.M.A.
  5. Social Media Marketing Industry Report by Michael Stelzner

{ 2 comments… read them below or add one }

Tracy March 3, 2009 at 3:09 PM

This article helped me decide that I really do need to use social media marketing for my business. Thank you for the info!


JB May 23, 2009 at 1:35 AM

I was just now googling around about this when I stumbled on your blog post. I’m just stopping by to say that I very much liked reading this post, it is really well written. Are you going to blog more on this? It appears like there’s more fodder here for future posts.


Leave a Comment

Previous post:

Next post: