Pepsi Skips Super Bowl TV Advertising for Social Media
Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years! So why skip the super bowl lime light now? According to Sean Gregory's article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to ...
LinkedIn Profile Modules Can Be Rearranged
Did you notice that you can now rearrange your profile modules on LinkedIn? Look at your profile in edit mode. You can rearrange, by dragging and dropping, any section that you see a plus sign next to including Summary, Applications & Experience. Kimberly Yow MarketingThatsEasy.com Related posts:How To Use LinkedIn Recommendations & Customer Testimonials View History of LinkedIn Status Updates Survey Says: LinkedIn Gets Results
Seeking Marketing Tribe For Collaborative Online Campaign
Seeking marketing pros for a collaborative online marketing campaign. I am specifically looking for people who are willing to participate in a joint venture of guest blogging and posting on social media sites (a.k.a. Tribe Syndication). If you specialize in any of the following, please express your interest in the comments section or use the "Contact" button above to get in touch with me. Pros needed in the following areas: branding email marketing PPC & banner advertising video podcasts PR graphic design promotional items mobile social media article marketing Thank you in advance for your interest. Kimberly Related posts:What Is Social Media Marketing? Social Media Marketing: What’s The Point? 4 Step Social Media Strategy: C.I.M.A.
Why A Business Blog Is Worth The Investment
In my opinion, you need a business blog. Below are a few reasons why they are valuable and worth the investment, as well as my recommended blogging platform. 1) Blogs are a way to gain extra visibility on the internet and to share industry information that positions you as an expert. Each blog post is a page on the internet that will potentially be found by prospects when they search on keywords (again, that apply to your industry). Think of it like this, if you write 10 blog posts…you have 10 extra “searchable/findable” pages on the internet and each ...
4 Step Social Media Strategy: C.I.M.A.
A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don't understand the importance of it. Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing. To maximize your Social Media Marketing results, you need to complete all four of the following steps: Create social media action plan Implement social media action plan Measure goals outlined in social media action plan Adjust social media action plan to meet desired goals During implementation (step 2) you should: set-up & link social media sites set-up productivity & ...
6 Words That Can Increase Your Sales
I just read something on the internet called a Marketing Bullet. A short, fast & powerful marketing tip. Marketing Bullet #14 is Six Little Words That Boost Your Sales by Gary Bencivenga. The Six Little Words That Boost Your Sales or the "5W1H Formula" is: WHO are you advertising to? WHAT does your product do for them? WHY is it superior to alternative products? HOW can you prove your case? WHERE should you advertise to reach prime prospects? WHEN is the best time to reach them? Read the rest of Marketing Bullet #14 on Gary's website for examples on how to use the 5W1H Formula to uncover ...
Internet Marketing, Lead Generation, SEO: What Are You REALLY Paying For?
I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company. The prospect mentioned that they would get a keyword domain name as part of their "package". This immediately got me to thinking! And here is why: I have a client who used to pay several hundred dollars a month to a lead-generation company that provided him with a keyword domain name, website and 800 number. He became unsatisfied with the number of leads and cancelled his service. What ...
LinkedIn: Great People To Connect With
There are currently 50 million LinkedIn account holders. How do you determine which of those 50 million you should connect with? I recommend that you use LinkedIn to maintain current business & networking relationships and build new ones. Great people to connect with are: customers suppliers co-workers referral partners people you meet at chamber mixers and networking events anyone that has inquired about your product/service or that you've done a proposal for people you may want to collaborate with influential people in your industry people that have taken the time to comment on your blog or other online content people who have asked you for advice etc... I would not connect ...
Replicated Websites: Not Usually The Best Solution
Companies in a variety of industries provide replicated websites. Two of the most common are network marketing and real estate. A replicated website is one that is almost, if not totally, identical to other websites. The provider of a replicated website controls the look of it and most of the content. It typically has what they call a back office or admin section that you log in to if you want to adjust your contact info, etc... Pros of a replicated website: Allows you to quickly set up a website for your business. You don't need to know html or hire a ...
Only 9 Seats Left For LinkedIn Workshop In San Diego
Workshop Title: How To Use LinkedIn To Grow Your Network & Your Business About LinkedIn: LinkedIn is the largest business networking website for professionals with approximately 45 million members. By having a complete, search optimized profile on LinkedIn and participating in the community, you can use LinkedIn to: build and maintain business relationships increase your professional network find collaborators, joint venture partners, products and services that your business needs create top-of-mind awareness with your business contacts generate leads ...and a whole lot more This LinkedIn workshop will teach you how to do all of the above and get the most out of your LinkedIn presence. Workshop ...
Featured Posts
Pepsi Skips Super Bowl TV Advertising for Social Media
Pepsi has purchased t.v. advertising spots during the super bowl for 23 straight years! So why skip the super bowl lime light now? According to Sean Gregory’s article in Yahoo! News: Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi plans to give away $20 million in grant... [Read more]
LinkedIn Profile Modules Can Be Rearranged
Did you notice that you can now rearrange your profile modules on LinkedIn? Look at your profile in edit mode. You can rearrange, by dragging and dropping, any section that you see a plus sign next to including Summary, Applications & Experience. Kimberly Yow MarketingThatsEasy.com Read More →
Seeking Marketing Tribe For Collaborative Online Campaign
Seeking marketing pros for a collaborative online marketing campaign. I am specifically looking for people who are willing to participate in a joint venture of guest blogging and posting on social media sites (a.k.a. Tribe Syndication). If you specialize in any of the following, please express your interest in the comments section or use the “Contact” button above to get in touch with... [Read more]
Why A Business Blog Is Worth The Investment
In my opinion, you need a business blog. Below are a few reasons why they are valuable and worth the investment, as well as my recommended blogging platform. 1) Blogs are a way to gain extra visibility on the internet and to share industry information that positions you as an expert. Each blog post is a page on the internet that will potentially be found by prospects when they search on keywords... [Read more]
4 Step Social Media Strategy: C.I.M.A.
A good Social Media Strategy has 4-steps which I call C.I.M.A. Many individuals and companies skip Step 1 because they don’t understand the importance of it. Having and following a Social Media Action Plan (SMAP) can mean the difference between success and failure with social media marketing. To maximize your Social Media Marketing results, you need to complete all four of the following steps: ... [Read more]
6 Words That Can Increase Your Sales
I just read something on the internet called a Marketing Bullet. A short, fast & powerful marketing tip. Marketing Bullet #14 is Six Little Words That Boost Your Sales by Gary Bencivenga. The Six Little Words That Boost Your Sales or the “5W1H Formula” is: WHO are you advertising to? WHAT does your product do for them? WHY is it superior to alternative products? HOW can you prove... [Read more]
Internet Marketing, Lead Generation, SEO: What Are You REALLY Paying For?
I just spoke to a prospect who was referred to me and wanted to compare my internet marketing, web design and search engine optimization services with that of another company. The prospect mentioned that they would get a keyword domain name as part of their “package”. This immediately got me to thinking! And here is why: I have a client who used to pay several hundred dollars a... [Read more]
Replicated Websites: Not Usually The Best Solution
Companies in a variety of industries provide replicated websites. Two of the most common are network marketing and real estate. A replicated website is one that is almost, if not totally, identical to other websites. The provider of a replicated website controls the look of it and most of the content. It typically has what they call a back office or admin section that you log in to if you... [Read more]
Only 9 Seats Left For LinkedIn Workshop In San Diego
Workshop Title: How To Use LinkedIn To Grow Your Network & Your Business About LinkedIn: LinkedIn is the largest business networking website for professionals with approximately 45 million members. By having a complete, search optimized profile on LinkedIn and participating in the community, you can use LinkedIn to: build and maintain business relationships increase your professional... [Read more]
5 Ways To Build Your Online Network Offline & Increase Your Conversion Rate
Once you have your social networking profiles set-up and populated with quality content, you should encourage your offline connections, prospects and customers to connect with you online. Here are a few ideas on how to do this: Add links to your most important social networking profiles in your email signature so they are part of all outgoing emails. Add the URL of your Facebook Fan Page or Twitter... [Read more]
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