Blog Design, Blog Set-Up, Optimization & Management
You can read about Blog Design & Blog Services provided by
Marketing That's Easy below, but first:
What Is A Blog?
I am frequently asked, "what is a blog?". A blog is basically an
online journal of your thoughts, ideas and opinions. Your blog should
provide content that is educational, entertaining, engaging and/or inspiring. It is best to provide
a variety of content so your readers stay engaged and coming back for more.
You can publish tutorials, business tips, the latest news and how it impacts your target market,
multi-media such as video, images, famous quotes and more. On your blog, you can also provide links
to resources or tools that you recommend.
Business blogs are becoming more and more popular with each new day. They are attracting more
readers and more companies are starting their own blogs as a way of promoting their business.
- Do you know what NOT to blog about?
We can help you answer the above questions, and others that you may have, through our
Blogging Services shown below:
We creatively put all of your blog pieces together so you don't have to!
Blog Strategy: Development of blogging
strategy which includes a content plan, timing & frequency strategy and more which will help
you blog consistently, give your readers what they are looking for and manage your time efficiently.
Blog Design: Wordpress installation, Thesis theme
configuration and blog design. Installation & configuration of plug-ins and widgets to make
your blog more visually appealing and more functional. Installation of security plug-ins to help
protect your blog, reader statistics plug-ins to help you give your reader what they are looking
for and plug-ins that perform scheduled back-ups of your database and blog design files.
Blog Search Engine
Configuration of applicable theme
settings as well as optimization of title tag, meta tags, categories and more so that your blog is more
easily found in search engines.
Blog Management: Proofreading & editing your
blogs before they are published, scheduling your blog posts, finding & embedding videos, photos or
images in your blog posts and strategically adding keywords to your blog title, text and images so your
blog posts are more easily found in search engines. Reviewing blog comments & questions from
readers and approving, deleting, responding to and/or forwarding them to your company as applicable.
Upgrading Wordpress and plug-ins to new revision levels as needed.
Writing blog posts for you (ghost
blogging) using SEO copywriting and link building techniques while ensuring keyword rich content that
search engines will love.
Blog Promotion: Promotion/submission to over 100
blogging directories to help drive traffic to your blog and increase its visibility.
Blog Analytics: Set-up of web-based tool that gives
you statistics on your blog's Google ranking, keywords that visitors used to find your blog and a whole
lot more! This will help you fine-tune the type of blog content that you publish.
Wordpress Blog Training:
Training on how to write
blogs using words that your target audience is searching on (includes keyword research
as well as training on how to maintain or upgrade your blog and do administrative tasks.
Blog Troubleshooting & Repair: These
services are available in the event that your blog is compromised by a virus, malware or
other unwanted attack. Troubleshooting and updates may also be needed if plug-ins
are not compatible with other plug-ins or a newly released version of Wordpress.
Before You Start a Blog
Take a moment to read the following blog posts from our Social Networking & Internet
It is best to have a blogging strategy regardless of the size of your company. We can
help you develop a plan, determine which blogging software is best for your specific blogging goals and help you
promote your business in the blogosphere (the world of blogging).
us if you would like assistance setting up a blog or promoting your business via